Non-refundable rates: this is why they are useless
Non-refundable rates? They are merely a palliative. They can be used for short term periods, but in the long term they only tend to drive customers away.
sara@rplus
20 May 2014
You can trust this blog: Franco Grasso, the founder of the Franco Grasso Group, has authored 3 books on Revenue Management, which are used today as university textbooks. What’s more, thanks to his working method, we have over 2,500 satisfied customers (read real reviews on Hotel Tech Report and Trustpilot). The success of the Franco Grasso Group is rooted in the information we share in these articles.
Non-refundable rates? They are merely a palliative. They can be used for short term periods, but in the long term they only tend to drive customers away.
“Beyond Hotel Revenue Management – how to seize new market opportunities”. This is the title I chose for this second literary work (ideally following my
Revenue controller, Giovanni Maugeri has the honour of inaugurating a new dynasty and a new era of hotel managers. A professional role perfectly suited to
A passion for revenue that comes from afar, where afar means in time and space. he years of studying and perfecting the application techniques of
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