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It’s worth mentioning that in August hotels in Italy have surpassed 2019 levels for the first time post-Covid on all key parameters (occupancy, RevPAR, ADR). But the “threat” of a second wave is the main topic of these days: what will really happen from a tourist and health perspective?

Here we are again, at our usual appointment to analyze the final performance figures of Italy, with a glance toward developments across the world and over the coming months.

Results were certainly positive, especially in light of all the prevailing handicaps at the onset, which resulted in many hoteliers having very low expectations.

This pandemic has certainly jolted the world of tourism and hospitality, but the virus has not destroyed tourist demand and people’s desire to travel.

The recent pandemic has posed some serious challenges for the future of hospitality and tourism: how can hotel revenue management still find a role in the face of this crisis?

High prices do not always equate quality, it is time to dispel this belief. Quality does not determine price, and neither does the hotelier, but only the customer, today more than ever.