You can trust this blog: Franco Grasso, the founder of the Franco Grasso Group, has authored 3 books on Revenue Management, which are used today as university textbooks. What’s more, thanks to his working method, we have over 2,500 satisfied customers (read real reviews on Hotel Tech Report and Trustpilot). The success of the Franco Grasso Group is rooted in the information we share in these articles.
AI has gone from buzzword to a competitive advantage fast. Smaller properties find that AI-powered revenue management systems (RMS) enable revenue teams to act in
Humans set (and monitor) the parameters so you retain control. Profitable Pricing: Your Hotel’s AI Advantage Is your hotel’s pricing strategy growing your revenue? Or
Some hoteliers silo revenue management in the “revenue management” department. Instead of recognizing the revenue impact everyone has…including front desk staff. Take early check-ins and
Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation. Lowering prices during low
Some hoteliers treat revenue management as an occasional task to consider when it suits them. Often, these hoteliers misunderstand revenue management as a discount tool
Hoteliers juggle multiple factors in their room rates, including demand, costs, and the hotel’s current online visibility. Revenue management is the science of increasing your
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